The distributor of Le Jardin Retrouvé perfumes in China stresses the difficulty for its customers to authenticate the quality stemming from Haute Parfumerie Françaiseamong the available offer, where everything is branded “Paris” or “Made in France” out of commercial opportunism.

How do you transform the customer experience without disowning your minimalist no case polish pack?

How to enrich the customer experience by revealing the invisible of the  product? How does Thalie Paris facilitate the circularity of bags (second-hand), proof of authenticity or outlet training thanks to the tamper-proof Digital Product Passport.

“Made in France” is no longer enough: we want to know what brands put in our products that penetrate our bodies.

Greenwashing is passé: we want evidence, common sense.”