Greenwashing is out: we want proof, we want common sense
Webapp functionality
FunctionalityThe brand
LAO has developed a 1st range of simple (less than 15 ingredients), demanding cleansing care products made in France from organic and local active ingredients.
THE CONTEXT
As Lisa Schino, founder of LAO Care, puts it, “the made in France is no longer enough: we want to know what brands put in our products and which penetrates our bodies. Greenwashing is passé: we want proof, common sense.”
The problematic
Strengthening trust through transparency and blockchain
The notoriety of a brand is sometimes a guarantee of trust, even if it is no longer sufficient today. When launching a new, committed brand, we need to reinforce trust without massive investment in media or point-of-sale advertising: it’s the product that must provide transparency, inviolable and verifiable proof.
Transparency
The brand’s raison d’être, videos of the founder and her partners, and a look at the ingredients.
Traceability
Material sourcing locations, manufacturing stages.
Circularity
Aluminium bottle recycling instructions, refill instructions.
The solutio
The SORGA digital passport and its enhanced QR code
By equipping LAO shampoos with SORGA-enriched QR codes, Lisa Schino revealsthe function of ingredients, their origin, and behind the scenes. All recorded in a inviolable way by the SORGA blockchain solution with very low environmental impact.
By adding this layer of trust where proof is legally enforceable commitments, LAO assumes its choices, explains them while respecting the ergonomics of SORGA passports: sober and factual.
Videos, interactive maps, interviews with partners (in Alsace for hemp, in Occitanie for nettle): factual information enriches the customer experience, which can then be extended bybrand immersion by redirecting to its website or social networks.
“
SORGA is the indispensable tool for committed brands:
faced with customers who no longer believe the opportunistic rhetoric of brands, this easy-to-implement solution provides the trust expected.
No more self-proclaimed and assumed greenwashing,
evidence recorded at SORGA is inviolable and legally enforceable.
To combine business with pleasure, their enriched QR codes will be able to replace barcodes!
Lisa Schino, CEO LAO Care
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