For products with high economic or emotional value, the first obstacle to buying is not the price.
This is the product information: is it a genuine product or a copy? Are the claimed promises true?
Consumers today trust the reviews of strangers online more than the messages of the brand who made the product they are reluctant to buy.
use exaggerated, false
or misleading arguments.
(European Commission Greenwashing Report, 2021)
“Give meaning to my consumption: my purchases have an economic and ecological impact for future generations”.
have already bought a copy
thinking to buy
an authentic product.
(IFOP for Union des fabricants 06/2018)
“Consumers no longer buy brands for their image or their creations but for their commitments.“ (Former President & CEO @SAKS, NYC, July 2020)
SORGA is the trusted third party that enriches the communication work of brands by certifying their information.
The technology helps to certify the authenticity of the product and the brand speech.
For decades, brands have worked on the desirability of their products.
Desirability is expressed through the design and communication of the product.
Their objective is to increase consumption.
Now brands must also work on trust with their consumers: commitments, authenticity.
Trust is built through transparency, information.
It helps consumers in their empowerment, in their quest for meaning: “What are the impacts of my purchase?”
SORGA’s ambition is to boost the human and environmental benevolence of brands by offering a technology requested by consumers that guarantees both the authenticity of the product and the authenticity of the speech for their favorite brands.
We use new technologies while simplifying their use as much as possible:
Using blockchain without imposing cryptocurrency: unnecessary volatility and complexity for our customers.
Our technology limits the energy impacts of our blockchain transcriptions: 50,000 or 100,000 SORGA TAGS do not generate more energy than sending an email.
Easy to use for consumers (flash an elegant QR code from their smartphone): no apps, no downloads, no updates.
SORGA was born out of the necessary transparency of brands’ commitment to the natural and human resources they require, to inform consumers with new expectations.
Our teams have been supporting products of high economic or emotional value in their communication to consumers for years.
The care to humans and nature has always been secondary to their artistic creations in their communications. Today we believe that it has its place in every product, if it is elegant and innovative.
Thus was born SORGA as a dream: a technology full of meaning for a world of trust.
SORGA is a French technology, a historic land of luxury, which brings together a product traceability platform for brands (SORGA SERVICES) and a free information and services application (SORGA APP) revealing the history of each product, certifying the promises of the brand, in a flash from his smartphone.
No app to download, no update needed. Just a smartphone.
The project is based on the experience of professionals from the French Tech Aix-Marseille de la Belle de Mai, who are also teachers at the University of Aix Marseille where one teaches luxury marketing and the other runs a research laboratory in cryptography.
These two senior experts now head each of the companies specializing in these fields at the heart of French Tech Aix Marseille.
SORGA SERVICES is a Saas platform that allows brands to create a unique (serialized) identifier for each product and then easily control its monitoring and related applications (such as SORGA APP for consumer information and services), in a crypto-secure manner.
It can be linked to identifiers used elsewhere (such as a serial ID or a GS1 code such as the GTIN, EAN code), as well as open to all types of ERP and CRM by APIs.
SORGA APP is a free, no-download service (Progressive Web App) which reveals information and services to consumers via the SORGA TAG affixed to the product, by simply using their smartphone camera (QR code reader).
This smart TAG triggers new crypto-secure digital experiences for customers.
Data protection is often done through expensive and extremely complicated infrastructure.
The files are stored in digital safes or cryptographic pipes, the cost of which increases with the volume, the duration …
With SORGA, there is no need to archive certified documents.
SORGA thus provides its customers with an economical “object” storage system, such as the cloud or company servers for example.
In addition, the certified documents preserve their certification without limit of duration (unlimited).
Even if SORGA were to disappear, it would be possible for anyone to verify the authenticity of a file certified by their technology.