We help brands demonstrate their social and environmental responsibility
OUR HISTORY
A solution developed by retail tech experts
The marriage of expertise in consumer products from major brands committed by [ MAP EMULSION ] and cryptography by KeeeX has given birth to SORGA Technology’s enriched QR code and its Digital Passport for developing more responsible consumption.
The solution responds to the necessary transparency of committed brands’ commitments concerning the natural and human resources they solicit, to better inform a more responsible consumer.
The tamper-proof identification of data, the serialization and security of our Digital Product Passports, their traceability via blockchain, environmental impact (scope 3 zero for brands) are all innovations developed by the SORGA Digital Product Passport solution.
A manufacturer’s benevolence towards man and nature has often been secondary to artistic creation, product efficiency or price advantage.
Today, we believe it has a place in all products, bringing innovation and trust to the customer experience, before opening up marketing immersion from the brand’s digital tools.
Thus SORGA was born: a technology full of meaning for a world of trust.
Philippe Guguen
CONCEPTOR (MAP EMULSION)
A former marketing manager at L’Oréal and LVMH, Philippe is a retail tech entrepreneur. A graduate of Paris Dauphine and EM Lyon, he is a former co-founder of Cityvox.
Laurent Henocque
Technical advisor
An inventor, researcher, lecturer, engineer and entrepreneur with a passion for technological trends, Laurent holds a doctorate in mathematics and computer science from the Ecole Polytechnique.+90%
of environmental messages use exaggerated, false or misleading arguments. (European Commission’s Ecoblanchiment report)
37%
have already bought a copy, thinking they were buying a genuine product.
Our vision
An alarming loss of trust between brand and consumer
For products with a high economic or emotional value,
the first barrier to purchase is not price. It’s the product information: is it a genuine version or a copy? Are the promises made true?
SORGA lets you create and manage tamper-proof digital passports for each product.
For decades, brands have been working on the desirability of their products. Desirability is expressed through design and product communication. Their aim is to increase consumption. Today, brands must also work on building trust with their consumers: commitment, authenticity.
SORGA
in Provençal
means “The source…”
SORGA
in Italian
means ” which reveals “
SORGA
in Indonesian
means “…paradise”.
OUR MISSION
Building trust through certified information
SORGA’s ambition is to boost the human and environmental benevolence of brands by offering technology that consumers demand, guaranteeing both product authenticity and authenticity of discourse for their favorite brands.
- Use of blockchain without imposing crypto-currency.
- Our technology limits the energy impact of our blockchain transcriptions (zero scope 3).
Our awards
Our vision validated by international bodies
Our multi-award-winning
technology for retail innovation
SORGA won a gold medal in the “Tech for Retail” competition (transparency & responsible consumption).
Our solution validated
for use in the cosmetics industry
