When we talk about major concerns, we mean that product information should be simply available.
Nowadays, consumers are looking for information such as: where products are being made, facts about by whom and how they were made, the brand’s social responsibility or how the brand helps to improve the world through sustainable practices like recycling and upcycling. Consumers want details on ingredients and proof of their compliance with important standards and regulations.
Even when brands engage in industry best practices they still struggle to get the word out, given the information overload present in modern society. Incredibly many brands are not taking advantage of one of the most effective media available: the information power of their own products.