• “THE SOURCE” IN PROVENÇAL
  • “WHO REVEALS” IN ITALIAN
  • “THE PARADISE” IN INDONESIAN

SORGA, the source of trust

  • “THE SOURCE” IN PROVENÇAL
  • “WHO REVEALS” IN ITALIAN
  • “THE PARADISE” IN INDONESIAN

SORGA, the source of trust

OUR VISION

AN ALARMING STATEMENT OF THE LOSS OF TRUST BETWEEN BRAND AND CONSUMER.

For products with high economic or emotional value, the first obstacle to buying is not the price.

This is the product information: is it a genuine product or a copy? Are the claimed promises true?

Consumers today trust the reviews of strangers online more than the messages of the brand who made the product they are reluctant to buy.

%

of consumers
are willing to pay more
for a truly transparent product.

(PWC study, 2020)

Consoomacteur

New consumer expectations

“Give meaning to my consumption: my purchases have an economic and ecological impact for future generations”.

%

have already bought a copy
thinking to buy
an authentic product.

(IFOP for Union des fabricants 06/2018)

Stephen-Sadove

Stephen SADOVE

“Consumers no longer buy brands for their image or their creations but for their commitments.“ (Former President & CEO @SAKS, NYC, July 2020)

THE MARKETING OF DESIRE MUST BE ACCOMPANIED WITH THE MARKETING OF TRUST

SORGA is the trusted third party that enriches the communication work of brands by certifying their information.

The technology helps to certify the authenticity of the product and the brand speech.

For decades, brands have worked on the desirability of their products.

Desirability is expressed through the design and communication of the product.

Their objective is to increase consumption.

Now brands must also work on trust with their consumers: commitments, authenticity.

Trust is built through transparency, information.

It helps consumers in their empowerment, in their quest for meaning: “What are the impacts of my purchase?”

OUR MISSION

DEVELOP CONFIDENCE THROUGH CERTIFIED, REAL-TIME UPDATED, UNIQUE INFORMATION FOR EACH PRODUCT.

SORGA’s ambition is to boost the human and environmental benevolence of brands by offering a technology requested by consumers that guarantees both the authenticity of the product and the authenticity of the speech for their favorite brands.

We use new technologies while simplifying their use as much as possible:

Using blockchain without imposing cryptocurrency: unnecessary volatility and complexity for our customers.

Our technology limits the energy impacts of our blockchain transcriptions: 50,000 or 100,000 SORGA TAGS do not generate more energy than sending an email.

Easy to use for consumers (flash an elegant QR code from their smartphone): no apps, no downloads, no updates.

  • CERTIFICATE OF AUTHENTICITY
  • PURPOSE / COMMITMENTS
  • ORIGIN OF MATERIALS & INGREDIENTS
  • RECYCLABILITY
  • GEOLOCATION OF INVOLVED POPULATIONS
  • INTERNAL SOCIAL POLICY
  • ECO-CERTIFICATIONS
  • LABELS
  • TRANSFER OF OWNERSHIP

Help brands prove
their social and environmental benevolence

  • CERTIFICATE OF AUTHENTICITY
  • PURPOSE / COMMITMENTS
  • ORIGIN OF MATERIALS & INGREDIENTS
  • RECYCLABILITY
  • GEOLOCATION OF INVOLVED POPULATIONS
  • INTERNAL SOCIAL POLICY
  • ECO-CERTIFICATIONS
  • LABELS
  • TRANSFER OF OWNERSHIP

Help brands prove
their social and environmental benevolence

OUR HISTORY

YEARS OF EXPERTISE IN MARKETING AND COMMUNICATION FOR PRODUCTS OF HIGH ECONOMIC OR AFFECTIVE VALUE.

SORGA was born out of the necessary transparency of brands’ commitment to the natural and human resources they require, to inform consumers with new expectations.

Our teams have been supporting products of high economic or emotional value in their communication to consumers for years.

The care to humans and nature has always been secondary to their artistic creations in their communications. Today we believe that it has its place in every product, if it is elegant and innovative.

Thus was born SORGA as a dream: a technology full of meaning for a world of trust.

THE EXCELLENCE OF RESEARCH AND CREATION OF AIX-MARSEILLE

SORGA is a French technology, a historic land of luxury, which brings together a product traceability platform for brands (SORGA SERVICES) and a free information and services application (SORGA APP) revealing the history of each product, certifying the promises of the brand, in a flash from his smartphone.

No app to download, no update needed. Just a smartphone.

The project is based on the experience of professionals from the French Tech Aix-Marseille de la Belle de Mai, who are also teachers at the University of Aix Marseille where one teaches luxury marketing and the other runs a research laboratory in cryptography.

These two senior experts now head each of the companies specializing in these fields at the heart of French Tech Aix Marseille.

OUR SOLUTIONS

SORGA consists of a digital hub for brands (SORGA SERVICES) and a resolver for consumers (SORGA APP).

SORGA SERVICES

The hub of content and services included in each SORGA TAG

SORGA SERVICES is a Saas platform that allows brands to create a unique (serialized) identifier for each product and then easily control its monitoring and related applications (such as SORGA APP for consumer information and services), in a crypto-secure manner.

It can be linked to identifiers used elsewhere (such as a serial ID or a GS1 code such as the GTIN, EAN code), as well as open to all types of ERP and CRM by APIs.

SORGA APP

The resolver for consumers' smartphones

SORGA APP is a free, no-download service (Progressive Web App) which reveals information and services to consumers via the SORGA TAG affixed to the product, by simply using their smartphone camera (QR code reader).

This smart TAG triggers new crypto-secure digital experiences for customers.

  • INVIOLABLE
  • INTEROPERABLE
  • UNIVERSAL
  • GDPR - ENCRYPTED IDENTITIES
  • PERMANENT LINK (BRAND - CUSTOMER)

An independent standard
to authenticate its products and certify its promises

  • INVIOLABLE
  • INTEROPERABLE
  • UNIVERSAL
  • GDPR - ENCRYPTED IDENTITIES
  • PERMANENT LINK (BRAND - CUSTOMER)

An independent standard
to authenticate its products and certify its promise

A UNIQUE TECHNOLOGY

SORGA is an innovation integrating patented technology from the blockchain.

 

Data protection is often done through expensive and extremely complicated infrastructure.

The files are stored in digital safes or cryptographic pipes, the cost of which increases with the volume, the duration …

With SORGA, there is no need to archive certified documents.

SORGA thus provides its customers with an economical “object” storage system, such as the cloud or company servers for example.

In addition, the certified documents preserve their certification without limit of duration (unlimited).

Even if SORGA were to disappear, it would be possible for anyone to verify the authenticity of a file certified by their technology.

WHAT ARE YOUR INTERESTS?

Discover immediately what you are buying and enjoy exclusive services free of charge

AUTHENTICITY

SORGA checks the authenticity of the product that you flash with your smartphone via its crypto-secure digital double issued by the brand.

CERTIFIED EVIDENCE

The mark shows you the proofs of its promises, we authenticate the document (author, time stamp, inviolability).

SERVICES

Each brand can offer additional services to customers who add their product to their digital safe via SORGA.
At a minimum, a permanent encrypted messaging reserved for customers ...

ORIGINS

The ingredients, materials, leathers, stones ...
Which certifications or labels come to attest to the quality of what you buy?

RECYCLABILITY

What proportion of recycled materials in production? What parts of the product are recycled? Where can I resell / recycle my product?

COMMITMENTS

What impacts of this product on the environment? SORGA allows you to access the environmental commitments of the brand and the products.

WHAT ARE THE INTERESTS FOR BRANDS?

Increase trust, improve recruitment and loyalty... while preparing for Marketing 3.0!

DIGITAL CERTIFICATES OF AUTHENTICITY

SORGA creates a blockchained-proof digital identity for each product.
It provides proof of the product's authenticity: SORGA is the trusted third party who only opens its technology to original brands.

TRACEABILITY

Any product (even sold by its approved distributors) maintains a link with its end consumer, throughout the product's life : are my products in stock, in transit, in a sell-in store, already sold in sell-out ? At what rate?

MULTI-CHANNEL CONSO DATA

No more statistics for my online sales: all distribution networks can provide valuable information on the profile of my customers and prospects for my product development, my communication (retail, wholesale, market places, flagships, etc.).

CSR AND PROOF OF PROMISES

The SORGA tag is a medium dedicated to communicating on each product the proofs of my promises, the effectiveness, the quality of this product, as well as my CSR commitments. SORGA publishes the evidence in a crypto-secure manner.

LEGAL INFORMATION

The SORGA tag allows me to explain the meaning of regulatory pictograms, incomprehensible ingredients, to lighten the design of my packaging.

SERVICES

The SORGA Services digital hub opens up Marketing 3.0 to me: innovations that pool marketing tools to save time, budget, and that for of all my subsidiaries.

+33 1 70 70 46 00

+33 4 91 95 96 95

37, rue Guibal Pole Média French Tech Aix Marseille13003 MARSEILLE

contact@sorga.org

DO YOU WANT TO BRING TRACEABILITY AND TRANSPARENCY TO YOUR PRODUCTS?

Contact us!